Who’s ever walked into Sephora to buy one product and walked out with at least three? With the holidays in full swing it’s easy to get sucked into the whole “one for you, one for me” shopping mentality. I know I’ve been guilty of buying an extra “gift” for myself! Well, if you don’t care about brand names there’s plenty of options for the beauty lover out there looking to stock up this holiday season. From gorgeous highlighters and festive eyeshadows to velvety matte lipsticks and perfect primers, here are 10 knockoffs that look just as good IRL as their brand name counterparts. Happy shopping!