My dreams basically came true this past weekend.
I have to thank Miraya Berke and Liang Shi for coming up with the idea to host a dessert-only festival. I didn't mind making the trek to Brooklyn (Williamsburg specifically) if it meant getting to eat as much sugars as I could handle! Let the OMG! Dessert Goals festival commence!
I arrived at Dobbin St. at 11 a.m. for the hour long press preview, where I proceeded to stuff my face with every sample I could get my hands on. Taiyaki fish-shaped waffle cone stuffed with red bean paste and piled high with matcha-flavored soft serve? Sure. Banana pudding made with leche from Baonanas? Why not. Pumpkin Pie bon bons from Mochidoki? Duh. The back patio was adorned with photo areas specifically designed for dessert photography and there was even a booth for adults (from which to hold up said food).
My favorite dish of the day had to be...
Hannah Bae's Korean-inspired ice cream. Her newly formed company of just four months, Noona's Ice Cream, was serving up some seriously inventive flavors. The one that made me the most slap happy? Definitely the Toasted Rice. The minute it hit my lips, my tastebuds did a little happy dance. It was so toasty and creamy - two things I wouldn't normally pair together. It was sweet but not overpowering because the nuttiness of the rice really came through. Hannah told me it's because she slowly toasts premium rice and then steeps it into fresh organic cream. Hold on, just have to wipe up my drool.
Okay, I'm back. After I tried practically her entire menu (she's also got Ceylon cinnamon-ginger and honeyed anjou pear sauce, Salted Peanut Butter and Caramel Banana, and Bourbon and Bacon flavors), I ran into my friend Robin who was hosting Yum's the Word at the festival later on in the afternoon. So I did what any normal person would do, I tagged along and ate more delicious desserts until I officially became the most hyper person in history.
The Pastels from Joey Bat Sweets were, hmm, how would I describe them... like if a croissant and a creme brulee had a baby. I don't even need to know the history behind this (okay, these are actually the most popular dessert in Portugal and they've been around since the early 1800's). Joey made sure they were served straight out of the oven, so his customers could bite into a warm, gooey, perfectly made Pastel.
Excuse me, my pool of drool is back...
Super Instagramable treats were also in attendance, like Taiyaki's adorable fish shaped waffle cones that were stuffed with red bean paste and piled high with Matcha Tea-flavored soft serve. I found the matcha to be a bit overpowering, but I'm not the biggest green tea fan so I'm probably the minority on this one. It definitely did know its best angle though.*
*Note to self: Come up with a fun shaped waffle cone and then become a millionaire.
Other favorites included Wowfulls Hong Kong egg waffle that was served with a festive and pastel-colored scoop of ice cream as well as a strawberry-coated yogurt pretzel. While taking a picture at the designated photo area, I failed to remember that tilting a bowl of ice cream will eventually lead to major drippage. That's a word right? Whatever, it made for a good shot.
My favorite NYC-based dessert companies were also in attendance. Kristin from Cookie DO was handing out miniature canisters of her raw dough creations while the girls from Mini Melanie (the beautifully crafted and painted truffles that I seem to only eat by the CARTON) were passing out a few of their newest flavors. Donut Plant was there with an assortment of fall-like creations (the glazed acorns were a major hit).
The best part about the festival was there were workshops held throughout the day. Major players from the world of Instagram as well as successful business owners were on site to talk about their experiences. Jeremy Jacobowitz of Brunch Boys was there to talk about how he's grown his account into a full-fledge business, Rayna Greenberg of One Hungry Jew made us laugh with her insights into how she's grown her audience to more than 230k, and Simon Tung and Christina Ha from Macaron Parlour (and the city's first cat cafe, Meow Parlour) shared about their journey from boyfriend/girlfriend to business owners to newlyweds.
The festival closed out with the Yum's the Word event, my friend Robin's hilarious show that combines the power of ice cream cakes with the power of true life funny stories. Because duh. She killed it up on stage (per usual) while slyly handing out Lactaid pills to those who needed them. I listened to stories about high school revenge, college "oh crap I made a sex tape and need to delete it" antics, and full grown up relationship dramas surrounding the topic of Bloomingdales cuff links. A kid named Brian read out a Mad Libs story and we ate homemade ice cream cake (created with Ample Hills ice cream) until my cavity hurt so much I had to go take an Advil. But was it worth it? Yes. YES IT WAS.
Follow @omgdessertgoals to see where they'll pop up next. Because you know those millennials are itching to get their hands on the next-big-thing.**
**Okay, that includes me. I'm their grandmother.