Friend of the Week: Justine Navaja

Justine Navaja

/juss-teen/ /nah-vah-ha/


1. PR & Marketing Extraordinaire.

2. One Fashionable Filipino.

3. A Fierce Competitor (seriously, if you live in SF, she's probably schooled you at "insert sport here").

4. Proud Cal Bear.


How do we know each other?

We met through a mutual friend (Claire) while picnicking in Central Park. We quickly realized we had other friends in common too.

What's a day in the life of Justine Navaja like?

Every weekday morning starts with at least two or three taps of the snooze button on my alarm and a cup of coffee that I never finish. I spend my day at the office trying to come up with creative ways to get people to sign up for subscriptions to Super [gratuitous plug for the start-up I work for--marketers love free exposure!].

In the evenings, if I’m not meeting up with friends or don’t have a basketball or volleyball game, I’m unwinding at home negotiating with my husband about whose turn it is to pick out what we watch from our DVR list. Fortunately, I’ve mostly converted him to some of my guilty-pleasure shows (like The Voice & Millionaire Dollar Listings NYC), which gives me a little more leverage.

What's your greatest attribute?

Being able to find the best in others, which helps make it easy to keep myself surrounded by good people and great friends. 

My second greatest attribute is a knack for finding the right GIF for any given moment.

Favorite thing about living in SF? What do you miss about NYC?

My favorite thing about living in SF and on the west coast is being closer to "home” (i.e., where my family is).

What I miss most about NYC is the inspiring sense of ambition and conquer-the-world attitude that pervades the city. 

one kind of food and drink for the rest of your life. Go!

An In-N-Out cheeseburger. And red wine. 

What's something that most people don't know about you?

I was born in Manila and moved to California when I was four years old. The only things I can still remember from that long day of travel was throwing up all over my new outfit on the plane and having my first meal in America--a bowl of Kellogg's Corn Pops and Kool-Aid.


What's your signature style?

I don’t really have a signature style but I do have a favorite brand - Yumi Kim. If I had to describe the kind of clothing I wear, I guess I’d say ‘comfortable' and ‘easy.’ Not this: 

Funniest moment with me that you can remember? 

So many to choose from! I'll pick this one since I've got an accompanying photo...a night out in NYC when we passed a local police station and an officer was standing outside and you started chatting him up. Next thing we knew, he was giving you his number…by way of his headshot business card.


First bucket list item that comes to mind?

Learn how to tread water.

Life Motto:

Surround yourself with good people and good things will happen.

Follow Justine's LIFE LINEUP on Instagram @sfjustine!

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